Mithul Etta

Chief of Strategy at AHA Smart Homes, Mumbai. Mithul writes the decision pieces: what a smart home is worth, when in a build to commit to one, and how to judge the companies quoting for it.

Mithul Etta on LinkedIn

What Mithul covers

What automation costs across a whole home, and what moves the number
Choosing between a dedicated provider, an electrician and a DIY kit
Sequencing automation against interiors, painting and possession

5 articles in the AHA Journal

11 min read

Apple HomeView in India: Price and Which Lights Work With It

HomeView goes on sale in India on 13 November at Rs 39,900, and it controls only lights that are HomeKit- or Matter-enabled. How to check yours, and whether you still need a HomePod.

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10 min read

Made in India or Imported: What Changes in a Smart Home

Both work on day one, and imported hardware is not worse. The difference shows up in year four when one part fails. How to check a manufacturing claim instead of believing it.

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13 min read

Is Home Automation Worth It, or Just a Gimmick?

It is worth it when it removes something you repeat every day, and a gimmick when it adds a step to something that already worked. The payback arithmetic in full, the four things a system will not do, and the rooms that earn it.

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