Mithul Etta

Chief of Strategy at AHA Smart Homes, Mumbai. Mithul writes the decision pieces: what a smart home is worth, when in a build to commit to one, and how to judge the companies quoting for it.

Mithul Etta on LinkedIn

What Mithul covers

What automation costs across a whole home, and what moves the number
Choosing between a dedicated provider, an electrician and a DIY kit
Sequencing automation against interiors, painting and possession

3 articles in the AHA Journal

13 min read

Is Home Automation Worth It, or Just a Gimmick?

It is worth it when it removes something you repeat every day, and a gimmick when it adds a step to something that already worked. The payback arithmetic in full, the four things a system will not do, and the rooms that earn it.

Read article